Patrick R. Donahoe,
Postmaster General and Chief Executive Officer U.S. Postal Service
Vice President of Menus For Less, Inc.
Jordan M. Small,
Vice President Area Operations Eastern Area)
National Postal Forum, Orlando, FL, April 4, 2012
Located in Feasterville, Pennsylvania, Menus For Less, Inc., has over 25 years experience in the print and graphic design industry. Due to their dedication to quality and determination to exceed customer expectations, Menus For Less Inc., utilizes specialists who have access to state-of-the-art equipment, resulting in a vibrant and professional final product. Their products include business cards, brochures, banners, fliers, door hangers in-house and take-out menus.
Per IBIS World Reports, the biggest challenge in the print and graphics industry is the decline in life cycle stage. This creates an environment that is tough to navigate successfully, requiring equivalent cost cutting and strong resource management to maintain narrow profit margins. Furthermore, the difficulty is exacerbated by a high level of competition. Business competing fiercely for market share are forced to incur expenses to differentiate their offerings, while keeping prices low to entice demand for both.
Menus For Less, Inc. created a campaign to grow their customer's business as well as their own by utilizing the U.S. Postal Service's (USPS) Every Door Direct Mail service offering. They created templates to meet the needs to their current customer base, then expanded their service offerings to other industries, including health care and education facilities. After ensuring that their process was manageable and well received by their current and prospective customers, they used direct mail to promote their Every Door Direct Mail service to restaurants and pizzerias nationwide. To date, they continue to expand their customer base by offering Every Door Direct Mail to businesses that have never used the mail.
Menus For Less, Inc.'s goal to become the nation's first choice in print and design. This Innovative process has resulted in over 1 million Every Door Direct Mail mailpieces going to print in less than a 90-day turnaround.